A cash mob is a group of local individuals that get together to help stimulate the local economy. Cash mob organizers simply rally the troops via social media, or in some cases, get the word out to local newspaper or stations, and tell everyone which day and at what time to show up ready to spend some cash at a small business in the area.
Then everyone goes shopping, the store gets a much-needed bit of retail oomph, and everyone wins. Of course, store owners are told ahead of time that they'll be mobbed, so as not to become overwhelmed.
The Fallon mob hits someplace once a week. If you are in the area, grab your fedora and join the mob!
Follow the Fallon Mob on facebook:
https://www.facebook.com/groups/Cash.Mob.Fallon/
Here is a link to the local paper telling about the mob in Fallon:
http://www.lahontanvalleynews.com/article/20120214/NEWS/120219951/1019&parentprofile=1048
If you don't live in Fallon and would like to start your own mob, here is a pretty good blog that helps you set up or see if there is one already set up in your area:
http://cashmobs.wordpress.com/
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